c1 advertising
Friday 28th February 2025
Do Now:
1) 3 ✓ 2.
2)70% ✓
3)40% ✓
4)To entertain and inform. ✓ To make money.
1) The main aim of advertising is to bring public attention towards a product, service or issue as a selling or promotion advance to influence the audience to buy/interact with the product at hand.
2) Commercial advertising is advertising that makes money by promoting consumer goods or services, they focus on the overall aspect of influencing audiences to buy products, to persuade, communicate and inspire. Whereas Non- commercial advertising includes public information drives and uses shock value and direct appeals to defy expectations; they direct some simple aims about an issue to persuade the audiences to donate money or time to charities.
Friday 7th March 2025
Do Now:
1)To make to promote products and services. ✓
2)To make profit , to inform and educate, raise awareness and create a unique selling point.
3)Commercial advertising is advertising that makes money by promoting consumer goods .✓
4)Charities ✓ Government info drives, public information services.
5)Expected elements that are included in particular media forms & genres.
Codes and Conventions:
Codes and conventions can vary depending on the genre and purpose of the product:
They are more likely to include:
-Name of the brand/product
-Logo of the brand
-Slogan
-Specific details of USP/Product of service.
Hard sell: Straightforward adverts that are easy to understand. The product is the main focus.
Soft Cell: Less obvious product placement. Focuses more on values than the actual product.
To promote Colgate toothpaste and its teeth-strengthening values.
Name of the brand: Colgate and logo
Specific details of the product: 'strengthens'
Hard sell
Facts and Information, persuasive language, imperatives
To decrease smoking and to stop hazards due to smoke inhalation.
Specific details: Makes the audience feel sympathetic and almost guilty enough to stop.
Soft sell
Persuasive language, imperatives, emotive language
Hyperbole- Exaggeration
Imperatives- Commands
Intertextuality
This advert uses intertextuality because it references 'Humpty Dumpty' which is a children's nursery rhyme . They have used this intertextual reference because they are trying to suggest that their jeans stopped the egg from breaking, which he famously does in the rhyme. The 'tough' jeans stopped the character from breaking, they are trying to tell the audience that their jeans are long-lasting and strong.
Historical Adverts
They are painting a picture for the audience that Coca-Cola is refreshing and mainly done after sports.
They use bold and detailed adjectives to describe coke.
The logo is the largest, showing its importance.
A happy, conventionally attractive woman is in the middle, so the audience sees the main image first, with the cola bottles in the background.
The slogan or cover line is above her, also in a bold and pronouncing font to further signify it's importance.
Friday 28th March 2025
Do Now:
1)Mackintosh ✓
2)General Quality and Miss Sweetly ✓
3)Georgian period Regency Period
4)Everyday, working-class people
5)Alliteration, emotive language
Technological problems: work lost (i did save it i promise)
Friday April 4th 2025
Do Now:
1) Representation is how people, groups, issues and events are portrayed in media texts.
2)50s ✓
3)Vulnerable housewives ✓
4)They were aimed at middle class, working families. ✓
5)Delicious ✓
Technological problems: Work lost
Friday April 25th 2025
Do Now:
1)Representation is how people, groups, issues and events are portrayed in media texts. ✓
2)1950s ✓
3)Vulnerable housewives ✓
4)They were aimed at middle class, working families. ✓
5)Delicious. ✓
Male Gaze Theory: Quality Street Advert:
The Male Gaze theory (Laura Mulvey), alludes to women in media being shown as over sexualised and
presented from a masculine point of view. (The world of media). 1975
Green:
Connotes to the stereotype of males being powerful and better than women; for him to be in the middle shows his control and domination over the main photo. Importance and power as a man in society at the time. (patriarchal society)
Yellow:
Shows that the man has to chose between women and the sweets; them being dressed the same as the sweets shows objectification and misogyny
Blue:
Connotations to being wealthy and as the man, he is shown as a higher class status along with his power in society.
Purple:
The placement of the tin and the women reaching for it alludes to an over sexualised yet humorous alternative view.
Analysing modern adverts.
Positive:
Inquisitive
Interested
Curious
Disabled
Handicapped
Negative:
Nosy
Curious
Crippled
Friday 2nd May 2025
Do Now:
1)Connotation= Something suggested by a word/image or thing.
2)Violence, anger, courage, love, romance. ✓
3)Energetic, friendly, cute, nostalgic. ✓ barking, companion, protection.
4)The Male Gaze theory, alludes to women in media being shown as over sexualised and
presented from a masculine point of view. ✓
5)LOGO= A simple design that represents a company or brand.
Adobe ✓
Barbie ✓
Coca Cola ✓
Disney ✓
Explorer ✓
Facebook ✓
Google ✓
Honda ✓
IBM
JVC
Kelloggs ✓
Lego ✓
Mcdonalds ✓
Nintendo ✓
Oreo ✓
Pinterest ✓
Quick time player
Reeses ✓
Skype ✓
Twitter ✓
Unilever
Vodaphone ✓ Virgin media
Wikipedia ✓
Xbox ✓
Yahoo ✓
AmaZon ✓
Persuasion in Adverts
Rhetorical Question - A question that is not meant to be answered. ✓
Repetition - Repeating something several times for effect. ✓
Alliteration - Using words that start with the same letter. ✓
Emotive Language - Using dramatic words and phrases to invoke suspense and emotion. ✓
Opinion as fact - Using your personal opinion and relying on it as fact. ✓
Saying your opinion as if it's a fact.
Celebrity Endorsement - When a celebrity is used to help promote a product.
Hyperbole - An exaggeration ✓
Facts and Statistics - Using dates, numbers and facts to make a point. ✓
Direct Address - Referring to the audience using 'you', 'we'. 'us' etc. ✓
Imperatives - Commands. ✓
1)Repetition, hyperbole, commands ✓ Emotive language, opinion as fact
2)Direct Address, imperative
3)Triplets ✓
4)Alliteration ✓
5)Direct address
Maybe you'll crash- maybe you won't.
Facts and statistics- 'This year 8 in 10 players in every major college and junior college tournament wore Converse All Stars'.
Hyperbole.
Friday May 16th 2025
Do Now:
1)This Girl Can
2)To encourage woman to be involved in more physical/sport related activities
3)Unrealistically attractive, professional, or physically fit
4)Fear of judgement
5)2016
Advertising set text
Lo: To analyse the construction of the Thing Girl Can set text.
Sweat-
Unattractive
Disgusting/gross
Physical activity
Heat
Fox-
Cute
Energetic
Fast
Sly
Pig-
Fat
Ugly
Messy
Lazy
Lexis
"Sweating like a pig, feeling like a fox", alludes to woman freely exercising without judgement. "Feeling like a fox" is a morally outdated term referring to women being sexually attractive, "sweating like a pig" has connotations to being disgusting, hot and almost sticky. This campaign inspires women to freely exercise and feel "sexy" and attractive while sweating during physical activity.
Typography
The modernised serif font suggests a modern and stylised effect, furthermore the serif font has connotations to femininity and elegance-tying into the gender-specific advertisement at hand, the font also has ties to older-fashioned symbolism and feminine connotations through older generations. The original 'This Girl Can" logo enters in a bold, strong sans-serif font.
Main Image
Centred mid shot: Focuses on the women's facial expression and upper body as she exercises. Also highlights the sweat.
Celebrity: Using a non-celebrity to show the realism and generalisation, represents a target audience.
Outfit: Mis-en-scene, shows the challenge in stereotypes of women being attractive and obsessive over gym-clothing. Her messy hair not only suggests a wild and carefree mindset, but also a casual and realistic depiction from the campaign.
Face: Her facial expression shows her being carefree and endearing in her activity. lack of fear of judgement.
Background: The other women in the background links into the lack of fear of judgement as you should only worry about yourself and to 'blur out' everyone and what they think. Group of women represents community and support.
Similarities:
-Serif font
-Portrayal of woman as stereotypically and generally attractive
-Centred mid shot
-Logos are san serif
Differences:
-Focus on a female model
-Commercial v non profit
-The way women are represented
Friday 23rd May 2025
Do Now:
1)Sly, cute, fast, energetic ✓
2)Lexis is what the typography connotes (eg. font choice, colour) word choice
3)Typography is the way any text has been made to look.
4)To create online attraction and to spread the campaign across social media. ✓
5)Mid shot.
Representation:
Dominant Ideology:
the attitudes, beliefs, morals shared by the majority of the people in a given society.
1)The candid photo shows an uncaring and 'in the moment' expression, showing a carless and almost freeing feeling. This encourages the female audiences to act like themselves during sports and not to worry about other peoples thoughts, it promotes empowerment and anti-anxiety towards women doing sports in public/with people.
2)She (the model) is quite realistic and normal; she's wearing mismatched gym clothes and is obviously sweating. She isn't a stereotypical athlete or celebrity. This is deemed relatable to regular, modern audiences. Relating to most/any woman/women.
3)It could encourage women to join certain sports and athletic groups, however, "This Girl Can" is primarily targeted to women interested in joining a sport, if they weren't interested in sports, they wont feel as compelled to join the campaign. Furthermore, the choice of the word 'girl' could suggest a link to younger audiences and generations- alienating older audiences.
Propp:
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