Friday 28th February 2025
Do Now:
1) 3 ✓ 2.
2)70% ✓
3)40% ✓
4)To entertain and inform. ✓ To make money.
1) The main aim of advertising is to bring public attention towards a product, service or issue as a selling or promotion advance to influence the audience to buy/interact with the product at hand.
2) Commercial advertising is advertising that makes money by promoting consumer goods or services, they focus on the overall aspect of influencing audiences to buy products, to persuade, communicate and inspire. Whereas Non- commercial advertising includes public information drives and uses shock value and direct appeals to defy expectations; they direct some simple aims about an issue to persuade the audiences to donate money or time to charities.
Friday 7th March 2025
Do Now:
1)To make to promote products and services. ✓
2)To make profit , to inform and educate, raise awareness and create a unique selling point.
3)Commercial advertising is advertising that makes money by promoting consumer goods .✓
4)Charities ✓ Government info drives, public information services.
5)Expected elements that are included in particular media forms & genres.
Codes and Conventions:
Codes and conventions can vary depending on the genre and purpose of the product:
They are more likely to include:
-Name of the brand/product
-Logo of the brand
-Slogan
-Specific details of USP/Product of service.
Hard sell: Straightforward adverts that are easy to understand. The product is the main focus.
Soft Cell: Less obvious product placement. Focuses more on values than the actual product.
To promote Colgate toothpaste and its teeth-strengthening values.
Name of the brand: Colgate and logo
Specific details of the product: 'strengthens'
Hard sell
Facts and Information, persuasive language, imperatives
To decrease smoking and to stop hazards due to smoke inhalation.
Specific details: Makes the audience feel sympathetic and almost guilty enough to stop.
Soft sell
Persuasive language, imperatives, emotive language
Hyperbole- Exaggeration
Imperatives- Commands
Intertextuality
This advert uses intertextuality because it references 'Humpty Dumpty' which is a children's nursery rhyme . They have used this intertextual reference because they are trying to suggest that their jeans stopped the egg from breaking, which he famously does in the rhyme. The 'tough' jeans stopped the character from breaking, they are trying to tell the audience that their jeans are long-lasting and strong.
Historical Adverts
They are painting a picture for the audience that Coca-Cola is refreshing and mainly done after sports.
They use bold and detailed adjectives to describe coke.
The logo is the largest, showing its importance.
A happy, conventionally attractive woman is in the middle, so the audience sees the main image first, with the cola bottles in the background.
The slogan or cover line is above her, also in a bold and pronouncing font to further signify it's importance.
Friday 28th March 2025
Do Now:
1)Mackintosh ✓
2)General Quality and Miss Sweetly ✓
3)Georgian period Regency Period
4)Everyday, working-class people
5)Alliteration, emotive language
Do Now:
1) Representation is how people, groups, issues and events are portrayed in media texts.
2)50s ✓
3)Vulnerable housewives ✓
4)They were aimed at middle class, working families. ✓
5)Delicious ✓
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