Wednesday 12th February 2025
Film Industry
Lo: To research key terminology & context surrounding the film industry.
Franchise: A series of film that have the same or similar titles and are about the same characters, usually an original idea or adapted from a book.
Distributor: A business that markets, distributes and makes a film available to the public.
Hollywood Major: A large studio production company that produces it with a full sized budget and full feature length and dominates Hollywood.
Teaser: A short, edited promotional video to generate interest in an upcoming film and announce its release date
Montage: A film editing technique in which a series of short shots are sequenced to condense space, time and information.
Ensemble-cast: A cast that compromised many principal actors and performers who are typically assigned roughly equal amounts of time throughout the film.
Tentpole film: A big budget and high-end movie that is expected to make a lot of money for a studio or network
High- concept: A type of movie with a simple yet compelling premise, which has the chance of mass audience appeal.
Enigma: A question that encourages the audiences to watch/read to find out what happens.
1) The big 5 major Hollywood studios are : Universal Pictures, Paramount Pictures, Warner Bros, Sony Pictures and Disney
2) The main aim of a film marketing campaign is to connect with audiences and to overall guarantee the success of your film.
3) Marketing techniques such as creating trailers and posters, leveraging social media, influencer marketing and planning stunts and immersive experiences; are often used in the film industry.
4) A movie poster needs to convey a the movie title, aa tagline, the release date, etc.
5) A teaser shows small details and a theatrical poster contains all the official listings, credits and bigger details.
6) An example of a recent film franchise is the Marvel Cinematic Universe
Q5 Examples
James Bond:
Writers & Inspiration:
Written by: Ian Fleming
Inspiration: Ian Fleming wrote James Bond based from a lot of real life people; specifically British secret agents during the second world war.
Timeline: The James Bond movies have been continuing since 1962, one following each year until 1967, 1969 and throughout the 70s; going through each decade until the most recent James Bond film in 2021.
Wednesday 26th February 2025
Do now:
1) A franchise is a series of movies that share themes or characters. ✓
2) A distributor is a business that markets, distributes and makes a film available. ✓
3) a Hollywood Major is a large studio production company that produces it with a full sized budget and full feature length and dominates Hollywood. ✓
4) A teaser is a short video advertising very little about the film, not a trailer. ✓ sometimes a poster.
5) A tentpole film is a successful film with a big budget. ✓
Film Industry
LO: To explore the process of film making.
Production: How the film is made, directed and finalised.
Distribution: Allowing the public to see the film (public distribution).
Marketing: How the film is advertised and promoted to the public.
Exhibition: Where the film is shown.
Vertical Integration: When a specific company produces, distributes and markets a movie (eg. Warner Bros).
3 Stages of production:
- Pre-Production: script writing, storyboards, finding cast, crew, locations, sets, schedule etc.
- Production: To eventual making of the movie eg: principal photography
- Post- Production: Editing footage, marketing, advertising the final piece; fixing mistakes etc.
Executive Producer: Oversee all the stages and makes sure the filmmaking process runs smoothly. eg: finances, marketing, ideas.
Honorary EP: Puts their name towards the film (helps with production)
'Produced By.." Main producer role, starts pre-production and organises until post-production, makes decisions; directs the actors. (Sometimes helps produce).
Line Producers: Organises budget and controls the overall film.
All Departments: Answer to the producer(s).
1) EP- Barbara Broccoli, Micheal G. Wilson (Eon Productions)
2) No time to die is considered a conglomerate (Danjak & MGM)
3) A studio film with high production values.
4) Metro-Goldwyn-Mayer (MGM).
5) Eon Production has creative control and Metro-Goldwyn-Mayer was the overall copyright holder.
6)Between $250 million and $301 million. (£214 million)
7) Italy, Jamaica, Norway, Faroe Islands, London.
8) Ten months
9) During the editing, the original 'no time to die' video game was an inspiration for the sound production, some of the cast helped write unfinished scenes during filming.
Wednesday 5th March 2025
Do Now:
1) The process before the production (eg. storyboard) ✓
2) The actual production and shooting of the film. ✓
3) Editing and marketing of the film after production. ✓
4) Eon Productions.
5) One conglomerate owns all the means of production, distribution and exhibition.
Distribution and marketing
Lo: To explore the process of film making.
-Distribution is the process of making copies of the film for cinema, VOD, DVD and SDV.
-Some filmmakers will promote their movies at festivals, (such as the Cannes Film Festival), this helps for wide release and marketing.
-Vertical integration is when conglomerates delegate the distribution of a film to a smaller company that they own.
-Distributors need to analyse budgets, consider release dates and theatrical windows.
1)Universal Pictures distributed No Time To Die in both the US and Uk with help from United Artists Releasing and Universal Pictures International.
2)No, Universal Pictures is not part of a conglomerate .
3)Vertically Integrated.
4) it was released on DVD, September 20th-21st 2021 , it was available for digital download on the 9th of November 2021 (US), yet was rescheduled for a 31-day theatrical release .
5)Elements of the global pandemic stunned the release of the movie.
-Advertisements
-Film Festivals
-Trailers and teasers
-Billboards and social media.
Wednesday 12 March 2025
Do Now:
1)Distribution is the process of making copies of the film for cinema, dvd etc. ✓
2)Universal Pictures distributed NTTD, the rights are owned by amazon
3)MGM owns the television rights for NTTD. ✓
4)It was due to be released in April of 2020. ✓
5)It was actually released in September 2021. ✓
Marketing and Promotion
Lo: To explore the marketing methods in NTTD.
The delayed release meant that advertisements and products in the film weren't up to date and irrelevant, some scenes had to be re-shot and re-edited with more update technologies such as the Nokia cellphone. Also the distribution company had to spend a lot more for this, to keep their modernised movie on the market; increasing the overall cost of the film. Furthermore, the initial marketing strategies had to be scrapped, and were therefor useless, wasting time, money and effort.
1)Aston martin, Nokia phones, Omega watches, , Michael Kors, Heineken, Land Rover Defender etc.
2)No Time to Die premiered in the Royal Albert Hall in London, the soundtrack was sung by Billie Eilish, who is working under Universal. The teaser allowed a fast-paced, action-packed reminder of how the Bond films entertain their audiences, the initial product placement of Heineken showed a mix of comedy and action.
Wednesday 19th March 2025
Do Now:
1)Marketing the process of promoting and advertising a film. ✓ selling the film.
2)NNTD was delayed for release due to covid-19 ✓
3)Heineken Advert, Teaser trailer
4)Universal Pictures/Billie Eilish created the soundtrack ✓
5)The soundtrack was promoted through Billie Eilish, vinyls, cd's etc. Bauer radio dedicated a station to all the Bond music.
Circulation and Regulation:
To explore circulation and regulation in the film industry.
How do you watch films?
Streaming , (Netflix, Amazon Prime video etc), Youtube, DVD, PPV, Cinema, Online websites.
Circulation os the process of exhibiting the film across a range of different media platforms.
Exhibition:
1)Cinema release
2)DVD, PPV, VOD release
3)Available on standard television.
1)NTTD was in cinemas for September-October (one month)
2)It made 774.2 million USD in box office.
3)It was released on digital download and DVD separately, digital download was a month after cinema release, DVD release was a month after that.
4)It was first seen on regular television on ITV during January 1st 2023.
5)Available to rent or buy on Apple Tv, Youtube, Sky Store, Amazon Prime Video.
6)It was extremely successful when release on DVD/VOD/PPV.
Regulation:
Film and video releases in Britain are amongst the most tightly regulated in the Western world.
Age restrictions on films are placed commercially by the BBFC.
1)NTTD has an age rated of 12A
2)The 12a rating is given because the intensity of threat and violence doesn't 'dwell on detail' and only minor blood relation are focused on. Towards the end, NTTD includes some strong language, which compelled BBFC to give it a 12a and not PG.
3)The digital rating is 12.
A 12 allows a child aged 12+ to watch it alone however a 12a discourages this and due to restrictions and exploitatives within the film, they have to watch it with a parent or guardian.
Wednesday 2nd April 2025
Do Now:
1) Industry = Varied collection of organisation that share the production, publication and distribution of media texts
2)Universal Pictures Radio, video games, film etc
3)Audience = The people that consume the media product
4) Middle-aged, higher class women - The Archers ✓
5)1 minute ✓
Improvement Week
Lo: To select areas to improve on in the assessment.
1) Eon Productions/MGM
2b) Media convergence is the process of watching/viewing different types of media on different devices. eg. watching movies and tv shows on your phone, tv or laptop, (smartphones doing the job that specific technological devices can do)
2c) A Conglomerate owns other companies involved in media.
3a) Include references to the Heineken advert, bond radio, superbowl, merchandise etc.
Release stages; cinema-pay for view- streaming- free to air.
The film industry markets a film through the use of the soundtrack. Universal pictures chose Billie Eilish to compose a nostalgic and connect the musical elements of the movie with wider audiences. Along with this, Bauer radio dedicate an entire radio station to previous bond music prior to it's release. Both of these elements helped reach big Bond fans- enticing them to watch the new movie.
4c) Give more information on and detail on Uses & Gratification; details on how it appeals on the audience/ more structure. Describe the character profiles, podcasts, social media links and forums to link back to ideas such as personal identity and the audiences.
The Archers uses Uses and Gratifications theory to encourage their audiences to view the website. For example, their website displays certain forums, charities and profiles that will personally resonate with certain members of the audience. Such as the dark yet realistic storylines, rural setting and character personality; audiences could relate to these characters/storylines.
Wednesday 23rd April 2025
Do Now:
1)Circulation is how many copies were manufactured Showing the film
2)Cinema, DVD, free to air tv
3)1 month
4)12a (12) ✓
5)To secure a wider/younger audience but to not put off potential adult audiences
Audience Appeal.
LO: To explore the uses & gratifications of film.
Personal Identity:
Media products allow audiences to find role models and people with similar values.
Escapism
Reinforce personal values
Information:
Any information can be learned through different forms of media
Informed with current events
Acquire information, knowledge and understanding
Entertainment:
Escaping normal life
Gain insight
Release from routine
Social Interaction:
Topic of conversation between people
Gain insight
Personal Identity
Film/Tv
The theory of uses and Gratification identified Personal Identity as appealing to the audience because it allows the audience to connect to certain plot lines or characters. We can see this in Film/Tv through the diverse characters and relatable themes within the plot and overall insight of the media product. By creating realistic and unique characters audiences will connect with them; for example characters with physical/mental disabilities can help audiences struggling with this to further embrace their differences, or people going through specific issues and instabilities in their lives can be comforted by characters going through the same thing. This shows that the theory of Personal Identity in U&G applies to Film/Tv because the complex diversity of characters and certain themes can have compelling and comforting effect on people who relate.
Wednesday 30th April 2025
Do Now:
1)Personal Identity- Relating/identifying personal attributes from the characters/media itself. ✓
2)Information- To get information such as news. ✓
3)Entertainment- To get entertainment and leisure (eg. watching an interesting film that you enjoy). ✓
4)Social Interaction- To interact with other people and to make friends that share the same interest in the media. ✓
5)DEL ✓
Audience Appeal
Lo: To apply uses and gratifications to NTTD.
Advertisements/Sponsorships (Heineken ad) - Information
Content/Merchandise - Personal Identity
Radio (Bond Music Radio) - Entertainment
Teasers/trailers - Information/Entertainment
Celebrity Marketing - Entertainment/ Personal Identity
Film posters - Information/Social Interaction
Website - Social Interaction/ Information
Billboards - Information
Information; understand what the film is about.
Entertainment; Being interested in the film to then watch it.
Information: Showing you what happens in the film without directly spoiling it.
Personal Identity: Identifying with certain characters.
Information: Knowing what characters are in the film.
Personal Identity:
The audience might relate to certain characters, plot lines or backstories, the mass amount of different characters allows the audience to have a wide range of options and choices on their favourite.
The theory of uses and Gratification identified entertainment as appealing to the audience because of the dramatic and suspenseful, action-packed scenes which allow the audience to have a teaser of the gunfights, violence and action shown in the film; these scenes provide an escape from reality for the audience.We can see this in the NTTD trailer with the car chases, fights and stunts montaged together, Bond driving away from criminals etc. This shows that the theory of entertainment in uses and gratifications applies to the NTTD trailer because the audience has a sense of entertainment and escape.
Wednesday 14th May 2025
Do Now:
1)EON productions and MGM
2)Universal pictures and united artists
3)12a ✓
4)12 ✓
5)It allowed younger audience to enjoy the film as well as older audiences and fans of the franchise. ✓
Film Industry Exam Structure
3a) One of the companies that produced NTTD was EON productions.
3b) A media conglomerate is a company that owns different media/film businesses, they have many different production and distribution companies working for them. (Disney, Warner Bros)
3c) Convergence is when you can watch/play a certain media across different platforms and streaming services.(Watching a film on your mobile device, laptop or television).
Technology is used in films to appeal to the audience because technology allows audiences to access the films worldwide. By promoting their movie online, NTTD allows many different viewers to recognise the infamous franchise. We can see this in NTTD through the advertisements the distributers created; for example, the Bond radio station, Heineken advert ,the trailers and teasers are all able to be accessed through platforms such as Youtube, Spotify and mainstream radio, which allows wider audiences to acknowledge the films release. Through promotion, NTTD uses the internet to reel in more worldwide audiences and acknowledgements.
4a) Media producers might categories an audience through gender and age.
4b) NTTD targets audiences through action. The action-packed scenes allow the audience to stay interested in the film throughout the extreme gunfights, stunts and opening suspenseful scenes. The iconic typical bond film is filled with dramatic scenes and action that identify with the brand.
The theory of uses and gratification identified entertainment as appealing to the audience because entertainment provides an example of escapism from peoples lives, the entertainment allows the audience to live throughout the film. We can see this through the website through the accounts of trailers, teasers and short clips which promote the scenes to audiences. This shows that the theory of entertainment and U&G applies to the website because it allows the audience to use the website to watch scenes and clips from the film.
Wednesday 21st May 2025
Do Now:
1) A conglomerate is a large company that owns other companies.
2) A media convergence is the merging of two media forms.
3) Age ✓
4) Action, traditional roles, spy, thriller etc.
5) Personal identity, Information, Entertainment, Social Interactions ✓
Set Text and audience expectations
Wednesday 4th June 2025
Do Now:
1) Warner Bros Pictures
2) Warner Bros Pictures
3) EON
4) Universal/United artists
5)Amazon
19/3- Great notes and well structured on your blog. T: try to add some more explanation in your research to help develop your notes further.
ReplyDelete30/4- Great response. T: Another area of U&G to cover.
ReplyDelete