c1 magazines
Friday 13th, September 2024.
What Is Representation?
Lo: To explore the concept of representation & stereotypes.
Representation is the certain way something is portrayed by someone/something. (usually in media)
Positive representations of teenagers in media.
A stereotype is a generalised representation of a person, place or thing.
Friday 20th September 2024
Do Now:
1) Representation is the portrayal of someone or something in a certain way.✓
2) How well its been represented. + If its positive or negative.✓
3) A stereotype is a pre conceived idea about a group of people/person.✓
4) 2 ✓
5) Audiences ✓
Stereotypes
1) Teenagers:
Lazy, angry, messy, moody, always on their phone, chewing gum, dirty room.
2) Grandmother:
Nice, caring, frail, old, always makes baked good, (cookies), outdated, grey hair, short.
3) Private school boy:
posh, rich, obnoxious, smart, arrogant, popular, sporty.
Education The East End Trailer
The teachers are represented positively by showing how much they can for the students and wish for them to success in their school society, however it also portrays teachers as nagging the children about small things, getting angry and upset.
The students are represented positively by showing them succeeding and having fun at school, but also walking out, and talking back to the teachers.
Representation In Magazines
Lo: To explore the representations found in magazines.
Masthead: Name of magazine producer (eg. Rolling Stone, Vogue). / Main title
Cover Lines: The lines of text on the front cover of a magazine, usually tells us what the magazine is about/whats inside.
Main image: The background image/ main focus.
Main cover line: The main text describing the magazine/most important.
Puff: A sticker or advertisement on the cover of a magazine.
Colour Palette: The different colours that are used to display the main image and cover lines in a certain way.
Direct Address: The uses of "you"/"yours"/"we", to individualise the audience. When the model in looking directly at the camera/ audience.
Star Vehicle: The celebrity/model.
Friday 4th ,October 2024
Do Now:
1) Bold, Eye-catching, catchy, bright. + bigger than the other cover lines, linked to main image
2) Using "you," , "we" , "our" or "us" (etc.), to personify and help the audience relate to the media text. + When the model is staring directly at the camera
3)Puff✓
4)Blue✓
5) Objectification is when a person is treated as an object.
Representation Task
Lo: To create magazine covers showing an understanding of representation.
Friday 11th October 2024
Do Now:
1) Stereotypes, shown in a positive or negative light/done correctly.✓
2) Sexual objectification is sexualising/objectifying somebody/something. (Treating someone like a sexual object).
3)"Inside Game Of Thrones"✓
4) Pink✓
5) Teenagers are portrayed as, lazy, tired, miserable, angry.✓
How Do You Compare Representations?
LO:To write and structure an effective exam style question.
-List similarities and differences.
-Use list to make judgement
-introduction (⬆)
-Use 25 mark structure to write essay/make sure i include judgement.
Similarities:
-un stereotypical representations of gender
-un stereotypical topics as cover lines.
-Both have minor/major sexualisation.
Differences:
-Sexualisation of the woman.
-Women portrayed negatively as Medusa.
The representation of gender in the two magazines is portrayed as not stereotypical, the two star vehicles are shown non-stereotypically but showing contrast to their stereotypes. Tom Daley, is shown wearing bright colours with a happy expression, along with the pink masthead colour, these are representations of stereotypical women. Rihanna, is shown with dull colours and evil connotations, due to her being portrayed as Medusa, this shows her as not modelling as a stereotypical woman. The QC magazine is more commonly used to using male stars as their models, and focuses on less sexual and relationship involved cover lines and stories, unlike cosmopolitan.
Friday 8th November 2024
Industry Research:
Lo: To research companies linked to set products.
Circulation: The amount of copies distributed.
Advertising revenue: the income you earn from advertisements.
Cover price: The price of the magazine.
Subscription model: a business strategy where a company allows customers to buy a subscription instead of a single purchase.
Multi-platform: A number of people who regularly read the publication.
Readership: The number of people who read the magazine.
ideology: A set of beliefs which influence how media is created and interpreted.
Brand identity: An image a company makes for itself with certain unique marketing and identification.
Target audience: a specific group of people that the magazine is aimed towards.
GQ magazine was originally launched in 1931, but shown to the general public in 1957.
The original genre was for mens fashion and aimed at fashion insiders. Its popularity caused it to rebrand in 1967.
The target audience was mostly men, fashion industry insiders.
Published by Conde Nast.
Its is platform, existing digitally and physically.
Average circulation= 85,080
Average readership = 213,000
Aimed towards men ages 20-44.
"The magazine with men with an IQ".
Vogue was formed in 1892.
The original genre was fashion.
The target audience was women gages 30-45 years old.
It is published by Conde Nast.
Vogue is multi-platform and went digital in 1995.
Average Circulation= 190,000
Average readership = 796,000
Target audience is fashionable people from the ages of 30-45.
Topics- fashion, beauty, culture, entertainment and politics.
Friday 15th November 2024
Do Now:
1)Conde Nast ✓
2)ABCI ✓
3)20-45 ✓
4)A Masthead ✓
5)Specific colours that are used on the cover of a magazine. ✓
Case Study 1: Raheem Sterling GQ
LO: To explore the context & layout design for GQ magazine.
GQ, (according to people), has a history of objectifying women in its magazine, which shows/promotes a chauvinist attitude towards women.
During the early 1990s, GQ pivoted from a near only men magazine to becoming more inclusive towards women, however the female models wear shot near naked or fully nude.
Present day GQ magazines frequently depict dramatised and dramatically different from the men.
GQ targets its audience, (conservative, 20-45 year old men), by promoting nearly naked, sexualised female celebrity models on the cover.
GQ represents gender by portraying women as sexualised and objectified, whereas men are depicted as professional and powerful.
Cover analysis: media language.
Typography: How the text looks.
The text is a thin white san serif font, however, some of the more important and larger text uses a thicker serif font. Some of the text is a accent colour with a creamy brown colour. The main masthead is a sans serif font in block capitals, this connotes to masculinity and power.
Colour palette :
The colour palette is grey, black and white with accents of khaki and slight yellow. The black and white connotes to sophistication and power whereas the pop of yellow in the sunglasses shows a hit of fun and unstereeotypical for a serious expression and palette.
Layout:
The masthead always goes to the top right corner because in the UK, most people read from left to right.
At the bottom right, there is usually a protect placement because its the last thing we see when looking through the cover lines.
Anchorage Text:
Text that gives you the meaning of the image/ to help interpret the image. (eg. "Rock 'n' Roll Star: 72 extraordinary hours with Liam Gallagher", " Rock and Roll star" is an Oasis song, which. Liam Gallagher is the lead singer of.
Friday November 22nd 2024
Do Now:
1) Anchorage is a type of text that gives you a meaning of the image/ to help interpret the image. ✓
2)Font, size, serif, thickness. ✓ + capitals, boldness etc.
3)Cover lines. ✓
4)Sans serif. ✓
5)Medium shot or close up .✓
Task 1: Research
1)Raheem Sterling is an english footballer, (winger and attacking midfielder; premiere league, Manchester city, England national team).
2)Ridiculed to racist comments in December of 2018 by a fan because their team lost.
3)His father was murdered in Jamaica when he was 2.
4) Fifth youngest player to represent England.
5)The nations most expensive player in 2016.
+ represented the fight against racism in football.
Sterling was subject to racist comments by fans, they accused him of dramatically spending his money, although he was only buying a house for his mother.
Capital, serif, bold ; connotes to masculinity and power. Colour palette is gold, black, white and orange.
Gold represents wealth and enrichment.
Coverlines:
White colours, orange accent to show importance and highlighting.
Anchorage Text:
"Guardian Angel" signifies biblical connotes and morals. (Lexus indicates role modelling and inspiration).
Friday November 29th 2024
Do Now:
1) Raheem Sterling is an english footballer.
2)Font, size, colour, bold, italics, sans.
3)Racism.
4)Serif.
5)Anchorage.
Raheem Sterling Case Study: Part 2
Masthead; the bold font is linked to masculinity. The colour gold represented wealth and has connotes to religion. (guardian angel, because of he 'saved' other footballers from racism).
Cover lines allude to fashion and 'metrosexual' links.
- Low angle on the camera to show power and stereotypical masculinity.
-Wings have connotes to holy and important people. Black wings connote to his fight against racism instead of darkness that dark colours are usually linked to.
-Long shot shows the whole body, it makes him look bigger and stronger.
-His stance is confident and powerful along with the direct address.
-Religious iconography.
In this cover, the anchorage text "Guardian Angel", signifies biblical connotes and morals, the bold font links heavily to masculinity and power. Along with this, the gold colouring alludes to wealth, importance and confidence, the main target audience of GQ is wealthy, important men.
In the image, Sterling is portrayed with a low angle long shot, the angle shows stereotypical masculinity and importance his stance is confident and powerful, it makes him look bigger and stronger.
The Lexis (word choice), "Guardian Angel" shows he is a saviour and angel to people in the football industry. His wings also link to this by showing him as an actual angel.
Friday December 13th 2024
Do Now
1) Cover Lines tell the readers about the main topics of the magazine. ✓ Not all about the main cover star.
2)To attract and catch the eye of the audience. ✓ (To interest and appeal).
3)Racism ✓ In football.
4)On the floor- looking up. ✓ (Below the subject)
5)Convention is something you would expect to see in a certain genre.
Assessment improvement
The main cover image portrays Raheem Sterling as confident, this is shown with his strong and steady stance, his facial expression is serious and stern. He is shot in a low angle shot which shows his entire body. He also wears a large pair of black wigs, his facial expression is serious and stern.
The main image shows a low angle shot of Sterling standing in a confident stance, with a large pair of black wigs, these wings have biblical connotations to heroism and Sterling being a saviour to football. He looks serious and directly addresses the audience.
The 2019 GQ Front cover communicates meaning by the portrayal of Raheem Sterling on the cover. Football star Raheem Sterling is stood in the centre, his posture and statue highlights confidence and masculinity. GQ uses this to make him appear more powerful and leading, due to his leadership in his fight against racism in 2018/2019. His jet black wings have biblical connotes to Sterlings superiority and angelic symbolism.
Friday 20th December 2024
Do Now:
1) Symbolises ✓
2)Angels, Biblical connotes ✓, religion, freedom, birds
3)Rich, wealthy middle aged men. ✓
4)To get the attention of a potential buyer
5) The way something is. normally done.
GQ Representation:
Gender
-Represents confidence and masculinity with the stance and stature.
-Him being shirtless shows his confidence and power in being a man
-The stereotype that all men need to be strong is shown by his obvious physical strength.
-Male artists and celebrities mentioned on the cover lines.
-Stereotypical mens topics are used such as football and politics
Ethnicity
-Wings connote to heroism and protection.
-Black clothing and tattoos suggest evil and darkness however the other anchorage opposed that.
-objectification of black men.
-Diverse range of ethnicity on the cover
Friday 9th January 2025
Do Now:
1)Fashion and lifestyle ✓
2)ABC1 Women ✓
3)Conde Nast ✓
4)To attract and reel in the audience ✓
5) Thin, tall, blonde, white women , young and pretty. ✓
Case Study #2: Malala Yousafzai
LO: To explore the content & cover star for case study 2.
In the past Vogue did not include diverse and different ethnicities on their cover, however, the newer covers , (edited by Edward Enniful) portrays many contrasting diversities. Since 2017, Vogue magazine has seen more than different ethnic groups on their covers, for instance, Harry Styles was portrayed in a dress in 2020, challenging gender stereotypes .
Malala Yousafzai is famous because she spoke out about Pakistans laws against women and girls being allowed an education in 2012, which resulted in her being shot by an alleged member of the Taliban.
She survived and fought to ensure all girls get a chance to a full, 12-year education. She won the noble peace prize in 2014 and recently graduated from Oxford University in 2020.
Malala is from Mingora, Pakistan, she was shot because she stood out against the Pakistani laws against women's rights to an education, she campaigns for women's rights in an education.
Friday 17th January 2025
Do Now:
1)Protecting women's rights in Pakistan, being shot in the head by the Taliban and surviving. ✓
2)War in Afghanistan ✓ (Ending, Malala was worried that the Taliban would run Britain).
3)ABC1 Women ✓
4) No, they turned towards inclusivity during 2017 when Edward Enniful started editing their covers. ✓
5)No, Malala is a Pakistani woman, most models are white women. ✓
Case Study #2: Malala Yousafzai/ Media Language Analysis.
Masthead
- It is a serif font.
- It connotes to wealth and high-class due to its stylish font, sophistication,
-Vogue: The prevailing fashion of the time.
-The block capitals connote to emphasis and power, yet also femininity and authority.
- The Masthead is in front of Malala's head and not behind it because it shows her importance and respect from vogue/ her status as a role model.
-The colour silver connotes to her power, success and her status.
-The colour is also used in the smaller masthead to empathise her acts as a 'survivor, activist and legend'.
Anchorage Text
-The brightest text on the cover is Malala's name (in white).
-It is the brightest because it highlights her importance.
-The connotations 'survivor, activist and legend' shows how much Vogue respects and supports Malala and how important they make her to be as a role model with her achievements.
The cover lines portrays.
Layout:
-Follows the 'z' shape
-Focus on her eyes as the audience reads the text/ her hands redirect the view onto her eyes (Direct Address).
Coverlines:
-The design pattern is a serif font in black, on top of an white italic font, the main cover lines are in block capitals, the capitals show emphasis and urgency.
-They each focus on different topics such as, love, fighting and fashion.
-The cover lines emphasise femininity in the topics and urgency in the use of 'now'.
-Persuasive language techniques to reel in potential buyers.
Image:
-Medium close-up shot to highlight her facial expressions, also allows the audience to clearly see her religious hijab.
-The red symbolises courage, power and motivation.
-She is looking directly at the audience (direct address), yet with a soft, subtle look of care.
-The background and her clothes are the same colour so her face is recognised and highlighted as important.
Friday 24th January 2025
Do Now:
1)Z layout ✓
2)Anthony Joshua is a famous British boxer. ✓
3)Mid close up shot ✓
4) Direct Adress ✓
5)Power, confidence, love. ✓ courage, sacrifice, bravery.
Analyse the cover for how media language has been used to create different meanings.
Mention:
-Main Image
-Anchorage
-Cover Lines
-Layout
Vogue magazine shows the audience their different ways to portray media language on their cover.
Firstly, the main image shows Malala Yousafzai in the middle of the cover, direct address as been used to punctuate her importance for the cover and the mid close-up shot highlights her facial expression, features and language; it ultimately represents her as gentle and calm. The close up shot also shows the audience her outfit, consisting of a red shirt and a matching hijab, these features show the importance of her religion and what it means to Malala. If the shot was a close up, the audience wouldn't fully grasp the purpose of her faith, Malala known worldwide as a female education activist, based in the muslim religion. The red background and outfit connotes to power, courage and bravery, much like Malala herself.
Secondly, the main cover line reads 'The extraordinary life of Malala,' this attracts the audience to read the magazine because of the white text which stands out against the red background. Vogue's use of the words ,'survivor, activist,' and 'legend' highlights their respect and recognition towards Malala and her achievements after being attacked by the Taliban, after fighting for women's right to an education in the middle east and still being a worldwide legend and role model. Malala's name is written in a larger font size to the other cover lines, this is because Vogue is showing her importance amongst everything else. In addition to this, the anchorage text underneath and above her name are in italics, to emphasise her achievements and ethics.
Lastly, the layout is a typical 'Z' shape, this specific layout is used to emphasise important cover lines, most people are custom to reading left to right, which is why the layout has cover lines in that direction. In addition, Malala's hand guides the audience towards her eyes, again highlighting the direct address.
(unfinished)
Friday 31st January 2025
Do Now:
1) What the deeper media language/context represents. ✓
2)Who/what it focuses on and if it supports or challenges stereotypes. ✓ positive or negative
3)Muslim (Islamic) ✓
4)No ✓
5)Courage, bravery and confidence. ✓
Representation
In the past, Muslims have been represented as evil and benevolent characters with no romantic interests; they are usually not for comedic relief and are mostly portrayed as terrorists and anarchists.
In terms of ethnicity, the Vogue cover shows their further progression into using more diverse and challenged stereotypes. Furthermore, Vogue portray gender stereotypes by highlighting women's' interest on their cover lines as stereotypical yet positive; some of the cover lines, describe 'fight talk' which is very uncharacteristic for a women's fashion and lifestyle magazine .
Explain how both ethnicity and gender have been represented on the vogue cover:
In terms of ethnicity, the Vogue cover highlights their own progression in using more diverse models and challenging stereotypes. Their portrayal of Malala Yousafzai shows this because of her being an Islamic Muslim woman. By being the star of this cover , Malala challenges the convention of using an attractive, young, white woman for fashion magazines. Furthermore, Vogue mentions two celebrities on their cover lines, Anthony Joshua and Jourdan Dunn; both of these stars are people of colour, which also shows how Vogue broadened their progression of stereotypes.
Gender is represented in an anti-stereotypical way by using cover lines such as 'Fighting Talk'. Being a women's fashion and lifestyle magazine, Vogue usually connects their cover lines to more feminine and delicate topics; using this challenges theses ways and portrays a more anti stereotypical and tells the readers that the main cover star is a powerful and courageous woman. Also, the 'Fighting Talk' cover line suggests that the women mentioned are challenging a sport centred around masculinity.
However, in this cover line, gender is also represented in a stereotypical way. The cover lines 'love after lockdown' and 'Vogues guide to summer beauty' portray a classic, feminine portrayal. This highlights the stereotype that women are obsessed with beauty and aesthetics.
Friday 7th February 2025
Do Now;
1) It shows diversity by showing a muslim, islamic woman. ✓
2)"Fighting Talk" ✓/ Anthony Joshua
3)Malala has been presented as feminine and gentle ✓
4) Important, strong, a survivor.
5)Stereotypically, muslims have been presented as anarchist, terrorists. ✓
Comparing
VOGUE magazine covers. (25 marks)
In your answer, you must consider:
- How representations of gender are constructed.
-How far the representations of gender are similar in the two magazines.
-How far the representations of gender are different in the two magazines.
Similarities:
- Both are shown as confident.
-Both are wearing red, with symbolises courage, love and power
- Malala and Lizzo are shown to be sophisticated and feminine.
-Both have anti- stereotypical cover lines for a women's fashion and lifestyle magazine.
-Both are ethnically diverse/ people of colour
-Anchorage text just use their first name.
-Direct address which connotes to confidence and power.
Differences:
-Medium close up and long shot which highlights different areas
-'Vogue' title is behind Lizzo, but in front of Malala.
-Body positive use of Lizzo as a cover star & positive representation of Malala's religion.
-Lizzo's portrayal is more glamorous.
Cover differences to Malala- Ethnicity
This model, as well as Malala is a diverse cover star which challenges ethnic stereotypes.
Friday 14th February 2025
Do Now:
1)Similarities and differences ✓
2)Describe if you agree or disagree ✓
3)5 ✓ or 4
4)Either the GQ or Vogue cover (something we've already studied)
5)Gender and Ethnicity Media language or representation.
- Both portray the stars are powerful and independent.
- Both cover stars are not stereotypical models (eg; Malala is a muslim woman and Kim is Armenian -American.)
Differences:
-Kim is shown in a more revealing outfit than Malala.
-Medium close up vs a long shot.
-Malala is shown as more caring and soft whereas Kim is portrayed for the male gaze.
-The cover lines on Kim's cover are more stereotypical; about makeup, fashion and self-help, whereas Malala's cover lines talk more about anti-stereotypical topics.
In the covers shown, gender representation has more overall differences than similarities.
These individual covers showcase different representations of women, for example, in the Vogue cover, Malala Yousafzai is portrayed as more caring, soft and comforting. She is shown in a medium close up shot highlighting her calm facial expression and her hand is lightly upon her face; almost quietly leading the audience into her eyes. Her sophisticated outfit paints a different picture than the other cover, in which: Kim Kardashian is represented as more confident and appealing to the male gaze. She is shown to be wearing a more revealing outfit than Malala, which allows her to be seen as almost scandalous yet empowered, this is shown to the audience through the long shot, which reveals most of Kim's body which matches the conventions of most women's magazines where women are typically sexualised.
Furthermore, In the Elle cover, the cover lines help the audience visualise a more stereotypical and cliché approach, describing mostly fashion and self- help cover lines. Elle allows the audience to see Kim as a more powerful by highlighting the word "Confidence". However, Malala's cover describes her as a 'survivor, activist' and 'legend'; this further shows Vogue's love and support towards Malala. The cover lines on the Vogue cover are anti-stereotypical; by describing 'fighting talk' Vogue is challenging stereotypes, along with marketing a topic not stereotypically situated with the target audience.
Yet again, another difference from the two cover is brought together by the colour palettes and how they further describe the women. Malala's background and hijab being the same colour of bright red, not only symbolises courage, love and bravery; but also it draws the audience towards her face yet again.
Her name is in a white, sans serif font that stands out behind the grey and black cover lines. Kim's cover however; her name in a stereotypical pink colour, which is usually associated with females, the white helps the cover lines stand out. Also, Kim's name is highlighted in the same colour as 'confidence'; this shows that Elle connects Kim's name to confident and influential. Which also hints to what Elle's target audience is and how they portray women for their readers.
Although some differences are shown within these covers; they also have some similarities. For instance, both stars are shown as powerful and independent. In the 'Elle' cover; Kim Kardashian is shown in a full face of makeup, with wild hair and a revealing outfit; Elle's portrayal of this calls further attention to how influential and overpowering yet cliché Kim is as a celebrity. Malala Yousafzai is illustrated as covered up yet still visibly confident and powerful. Not only does Malala's enlightened and sophisticated look portray women as enriched and self-assured, Malala is described as a 'survivor, activist' and 'legend', her being an anti-stereotypical woman on a cover that uses mostly stereotypical female models. This links to Vogues morals and how they famously present women as powerful and independent.
25 MARK COMPARISON Q: 21/25 Excellent!
WWW: you’ve clearly identified differences and analysed them with examples to support.
EBI: try linking your ideas to the magazine values or audience
TARGET 3: Reference other areas of the theoretical framework
DIRT: Add a sentence at the end of each paragraph linking to the magazine values or the target audience.
WWW: you’ve clearly identified differences and analysed them with examples to support.
EBI: try linking your ideas to the magazine values or audience
TARGET 3: Reference other areas of the theoretical framework
DIRT: Add a sentence at the end of each paragraph linking to the magazine values or the target audience.
Magazines DIRT
Question 1: [15]
Add more details and connotations; specific elements of media language. [3/5]
Focus on connotations and extended meanings [4/5]
Add more information and detail about the cover [3/5]
The vogue magazine communicates meaning by highlighting the unstereeotypical feminine power from Malala Yousafzai and her importance, independence and power as a cover star. She is portrayed as incredibly unstereeotypical compared to 'normal' cover stars; she is shown with her hijab, a symbol of her muslim faith. The colours of her hijab and outfit (red), could indicate a strong sense of courage, power and love, also the colours merge together beautifully, allowing the audience a clear view of her face. Along with her hand, almost leading the audiences view onto her feminine features.
Question 2a: [2/5]
Social context influences magazines because they can alter the cover to be more relevant and trendy to the times. During 2021, not only were the US troops leaving Afghanistan causing Malala to bring herself on live TV and news channels to fight for afghan women's rights; but the dramatic rise in Covid-19 cases across the world led to national lockdown. By having Malala on this cover, they are bringing awareness and to gain audiences across the world; by appealing to certain audiences by reviewing relevant topics.
Question 2b (comparison): [18/25]
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